Sales and Marketing Executive
Job Purpose: To plan and carry out direct marketing and sales activities, so as to maintain and develop sales of DeyStarr and all of DeyStarr's Brands  to major accounts and specifiers, in accordance with agreed business plans.

Responsibilities:

  • Maintain and develop a computerized customer and prospect database.
  • Plan and carry out direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales.
  • Develop ideas and create offers for direct mail and marketing to major accounts by main market sector and DeyStarr Unlimited's products.
  • Respond to and follow up sales inquiries by post, telephone, and personal visits.
  • Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.
  • Monitor and report on activities and provide relevant management information.
  • Carry out market research, competitor and customer surveys.
  • Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes.
  • Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.
  • Manage the external marketing agency activities of telemarketing and research.
  • Attend training and to develop relevant knowledge and skills.

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Creative Director

  • working with clients to discuss the images they require and how they want to use them;
  • seeking out appropriate photographic subjects and opportunities;
  • carrying out research and preparation for a shoot;
  • working in different locations, and in different circumstances, to get the right image;
  • using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software;
  • communicating with photographic subjects, putting them at ease, encouraging them and directing them;
  • arranging still life objects, products, scenes, props and backgrounds;
  • liaising with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors;
  • managing the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns;
  • preparing proofs for approval;
  • compiling finished products for sale, including albums and framed prints, for example;
  • understanding traditional film and digital photography and keeping up to date with industry trends, developments and new techniques;
  • developing expertise with software to digitally enhance images by, for example, changing emphasis, cropping pictures, correcting minor faults, or moving objects around;
  • managing the business aspects of the work, including administration, scheduling work, invoicing and basic accounting;
  • developing a good portfolio, building a network of contacts, and achieving a reputation for quality and reliability, in order to secure future assignments;
  • self-marketing by, for example, producing business cards, postcards and promotional materials, and creating and maintaining a website.